Guide-TO
Behind every GO-ON-ITALY itinerary is someone who lives in that area every day. Guida-TO is a network of tour guides, nature guides, and cycling tour guides selected by GO-ON-ITALY: certified professionals who combine certified expertise, in-depth knowledge of the area, and a genuine passion for sharing its story. They’re not just tour guides—they’re true storytellers of the region.
For Travelers
Itineraries that go beyond the standard guidebook, incorporating the expertise of tour guides, nature guides, and cycling tour guides depending on the experience. For tour operators and DMC partners: a verifiable and replicable quality standard throughout the country.
For the Guides
If you identify with these values, we’d love to get to know you. Joining Guida-TO means collaborating with GO-ON-ITALY on programs and experiences we create together, with exposure across a network that reaches both Italian and international travelers as well as tour operators in the UK, North America, and Germany.
What is Guida-TO?
Guida-TO is a project by GO-ON-ITALY that selects and showcases Italian tour guides, nature guides, and cycling tour guides to ensure authentic travel experiences where every detail is carefully attended to.
Is Guida-TO available throughout Italy?
The project began in Piedmont and is expanding nationwide, with new guides joining the network in various regions.
How can I apply to become a tour guide, nature guide, or cycling tour guide?
You can apply using the form on this page: we evaluate each application based on professional qualifications, local expertise, and alignment with the GO-ON-ITALY style.
How do I travel with a Guida-TO guide?
The Guida-TO guides are part of the GO-ON-ITALY itineraries: you can request a customized experience by contacting us directly.
Why does Guida-TO make a difference?
A travel experience comes to life through the people who share it. Guida-TO guides don’t follow a script: they share stories, anecdotes, and personal connections to the area, turning a visit into a memory.
Whether you’re planning a trip for yourself or putting together a package for your clients, with Guida-TO you’re guaranteed a carefully curated experience that’s never cookie-cutter—because behind every GO-ON-ITALY product is a real person who knows that place like no one else.
Our network, today.
Guida-TO was founded in Piedmont, with close ties to the region and its guides, and has since grown into a national project under the GO-ON-ITALY brand.
Founded in Piedmont: Deeply rooted in the Langhe, Roero, and Monferrato regions, expanding nationwide.
Dozens of Professionals: Experienced and highly specialized guides already active in each geographic area.
Selected, not aggregated: Direct contracts and experience programs developed collaboratively.
What We Look for in a Guide.
Guida-TO selects professionals who share our vision of tourism: authentic, well-curated, and never cookie-cutter.
Professional Certification
Tour guide, nature guide, or cycling tour guide.
Knowledge of the local area
In-depth local expertise
Narrative Ability
Knowing how to craft a story, not just an itinerary
Passion & Hospitality
Attention to detail